According to an Adobe and Econsultancy survey of almost 13,000 marketing, advertising, creative, ecommerce, and IT professionals, the single most exciting opportunity for companies in 2020 is customer experience (CX).
So how can brands improve their CX?
As we kick off a new decade, companies seeking to connect with their customers will increasingly turn to mobile messaging. And WhatsApp Business API’s rich media capabilities enable brands to go beyond simple text messages.
Involved with product development, customer engagement or customer service? Need to convince stakeholders about the benefits of the WhatsApp Business API? Use these numbers to make the business case.
Fish where the fish are
With consumers’ attention fragmented between a variety of communication channels, smart marketers must aim to reach their buyers where they are — on WhatsApp.
Do the right thing
Two-way is in – especially when it comes to modern customer communications. As the most popular messaging service in the world, WhatsApp is making the two-way interactions possible between brands and consumers. And brands small and large are reshaping their customer communications to have a presence on WhatsApp.
Improve your conversion rates
Using the WhatsApp Business API, businesses can increase leads, sales, and repeat customer by boosting conversion rates – and leveraging the same chat experience throughout the customer journey.
Make it easy for buyers to ask
As the battle for consumer attention ramps up, communication channels with high daily use is becoming invaluable for brands looking to explore conversational commerce. For example, GlobeAir – a European private jet operator – found that posting their WhatsApp number on their website led to a 27% increase in sales leads from visitors initiating chats.
Connect with your customers
According to Nielsen’s Facebook Messaging Survey, 67% of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53% of respondents say they’re more likely to shop with a business they can message directly.
The people have spoken: Giving customers the option to message your company directly through WhatsApp can boost your business’ bottom line.
Speed up your customer interaction
Faster than SMS, WhatsApp outperforms where speed matters. Messages send to WhatsApp are seen within 5 minutes. Coupled with its open rate of 99%, WhatsApp is boosting response rates for timely notifications and business conversations.
Increase your odds of being seen
That means if your business is using WhatsApp for customer communications you have 23 chances to get your customer’s attention.
WhatsApp Business API offers useful features that make it easier for businesses to stay in touch with their customers. After all, it’s hard to beat a 1:1 messaging channel that offers multimedia capabilities, automation, an API for external CRM systems, and a solution for data protection.
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